COMMUNIGAYTE® Your experienced full-service agency for highly effective target marketing and communication.

Target Marketing

Today’s market is rampant with over-capacity and saturation, and is largely driven by price. The consumer desire for personalized marketing is becoming increasingly important.

Most companies cannot afford to continue to fund large, mass marketing budgets allocated across broad target groups, which result in unacceptable levels of waste and slippage.

To successfully compete in this market dynamic, companies must identify and build brand loyalty with new consumer groups, while maintaining the affinity of their loyal consumer base.

Target marketing involves breaking a market into segments and then concentrating marketing efforts on one or a few selected segments. It can be the key to attracting new business in a focused, cost efficient manner and maximizing bottom line results.

 

Business & Leisure Travel

Long defined as lucrative segments, both business and leisure travel continue to be a huge opportunity. The Global Tourism Market Research Report® shows an annual projected growth rate of +5% for the $1 trillion travel industry. International tourist arrivals are projected to continue to grow with increases in global per capita income and improvements in consumer sentiment.

Best Agers

The 50-plus generation is a very large and growing segment, and it will increase in the future due to decreasing birth rates and longer life expectancies in western countries. Best Agers have high disposable incomes, with the biggest purchasing power of any age group. As empty nesters, they are vital, active and eager to live life to the fullest, thereby investing the bulk of their income in travel, consumer goods and services.

Green Consumers

Once a small niche, this premium consumer segment is growing exponentially. More and more consumers are buying organic and energy saving products, to safeguard their health, reduce chemical contamination, protect the environment, ensure fair trade and decrease their carbon footprints. Green consumers have more money to spend and are willing to pay a premium for organic products.

LGBT (Lesbian, Gay, Bisexual, Transgender)

This large segment has an above average disposable income and enjoys trying new products and services. They can be reached via highly targeted and cost-efficent marketing activities. They long to be marketed to, rewarding brands who speak to them with trial and loyalty. Importantly, they are trend setters for all consumers across several product categories, including music, fashion, culture and travel.

Client Experience

COMMUNIGAYTE has created and is continuing to build successful target marketing campaigns and initiatives for many of the world’s largest and best-known brands.

Creative

We start with a deep understanding of the target consumer, work from a strong strategic foundation that looks beyond the obvious insights, and set a talented team loose to do what they do best. The result? Breakthrough creative which speaks directly to consumers in a provocative, engaging and compelling way.

Client References

  • „Straight forward communication, consumer relevant and cost-efficient concepts, constructive and goal oriented meetings, flexibility and creative, customer tailored solutions – all of this must be offered by a strong agency. COMMUNIGAYTE has fulfilled all of this 100% in our work together; and has furthermore consistently impressed us with their high commitment and a consistently positive, pleasant and professional work atmosphere.“

    Accor Hotels
  • „We are very pleased to introduce our Air France brand to target marketing. From our initial discussions, the COMMUNIGAYTE team has been creative and bursting with ideas on how to move forward, whilst respecting our corporate brand values and taking our input into consideration. Discussions have been open, honest and have taken place with a lot of fun and laughter which makes working with them very enjoyable! We look forward to working together for many years to come!“

    Air France
  • „We can recommend COMMUNIGAYTE to everyone who would like to conduct target marketing. The agency works completely professionally. COMMUNIGAYTE’s clients’ needs always stand in the foreground – achieving the best possible reach and quality (of the marketing and media plans) within the allocated budget. And working with COMMUNIGAYTE is simply fun, as both Managing Directors are very likable, experienced, bright, friendly and easy to work with.“

    AVIS Rental Car
  • „We had never even considered doing LGBT Marketing in Europe. But after meeting COMMUNIGAYTE and reviewing their compelling market research and presentation, it was obvious we needed to do so. We are very pleased with COMMUNIGAYTE’s work, particularly the beautiful creative they developed in line with our new Corporate Identity. We enjoy working with COMMUNIGAYTE very much.“

    Bangkok Airways
  • „Incredibly smart and creative -- and a literal dynamo of positive energy. Any client is lucky to be able to work with COMMUNIGAYTE!“

    Baronetti Naturstein GmbH
  • „COMMUNIGAYTE is totally on the ball and on top of everything! Finally a real full-service agency for target marketing, which offers „one stop shopping”: market research, competent marketing plan development, media consultation and planning, as well as dynamite creative!“

    Curaçao Tourist Board
  • „From the outset, COMMUNIGAYTE was the perfect partner for Czech Airlines. 'Tailor made' is here the magic, operative word: They bring solutions (rather than problems), offer individual and creative strategy development, as well as a personal client service which is completely unmatched by others. In short: COMMUNIGAYTE is remarkable on all fronts!“

    Czech Airlines
  • „When Delta Air Lines identified the need to engage in a meaningful marketing activity to reach the LGBT Community, we could have not picked a better agency to look after our interests. From the first meeting it was clear that the team consists of marketing gurus, who command the drive and desire to put forward ideas that are in keeping with our brand and fully on strategy and within budget. It is an absolute pleasure to work with individuals who are on top of their game and who fully leverage all opportunities to maximize impact and exposure for their clients. Above all, COMMUNIGAYTE displays an abundance of joy and enthusiasm that is infectious.“

    Delta Air Lines
  • „COMMUNIGAYTE is smart, creative, professonal....and downright fun! COMMUNIGAYTE treats my business as it were their own, and we enjoy working with them very much.“

    Der Gepflegte Mann
  • „COMMUNIGAYTE convinced us from the outset (to pursue target marketing) with well founded knowledge and expert consultation. We particularly value the open, cordial and engaging working style of the Managing Directors, Michael Drescher and Jeffrey Wahl.“

    ELVIA Reiseversicherungs-Gesellschaft AG
  • „Breakthrough creative, excellent strategic planning and always going the extra mile......need we say more?“

    Herr der Schuhe
  • „COMMUNIGAYTE supplied first-class answers and well balanced concepts to our question, "How and where do we best reach LGBT consumers?” They support and consult on a highly professional level and the result of our work together garnered Icelandair the first prize for the best print ad worldwide, in the IGLTA’s annual „Excellence in Travel Award”. We particularly appreciate the high level of commitment from COMMUNIGAYTE, who always goes the extra mile us. Also the integration of the target marketing campaign into our total marketing concept was very well done and successful.“

    Icelandair
  • „Creative, highly motivated and absolutely reliable – we truly value these strengths of COMMUNIGAYTE. They are a professional partner for all clients who are interested in conducting target marketing.“

    KLM Royal Dutch Airlines
  • „COMMUNIGAYTE is truly a remarkable agency! From their outstanding market research and strategic planning, to stellar media planning and creative development, they clearly surpass our expectations on all fronts. We recommend COMMUNIGAYTE highly to all businesses who want to pursue target marketing.“

    La Réunion Tourist Board
  • „Within the first 5 minutes of meeting COMMUNIGAYTE, we realized their Managing Directors, Jeff Wahl and Michael Drescher, have combined almost 40 years of international marketing experience with Blue Chip Brands, including Pharmaceutical and Medical Products. This agency is totally buttoned up and consistently earns a grade of A+!!“

    Pall GmbH
  • „COMMUNIGAYTE is an excellent agency that comes up with proactive recommendations to promote Philadelphia, and who thoroughly understands the USA and European markets. We enjoy working with them.“

    Philadelphia Tourist Board
  • „This agency is a bundle of energy who develops powerful plans and fantastic creative! COMMUNIGAYTE gets a consistent 2 thumbs up from Renokon!“

    Renokon Neues Wohnen
  • „COMMUNIGAYTE has a tremendous passion for their work which we see consistently in each and every interaction with them. COMMUNIGAYTE has a wealth of experience, is highy motivated and delivers outstanding creative and marketing plan solutions. COMMUNIGAYTE also consistently delivers what they promise. Net, it is always pleasure working with COMMUNIGAYTE and I recommend them highly to other CVB’s and Brands considering target Marketing in Europe.“

    South Australia Tourism Board
  • „As a regular client of COMMNIGAYTE, the Spanish Tourist Board has been consistently pleased with its work for several years now. As a full-service agency, COMMUNIGAYTE consistently meets our needs to ensure we have strategic, creative, effective and efficient LGBT German Marketing Plans which meet our business goals. And their competent and very pleasant ”can do” attitude always makes it a pleasure working with COMMUNIGAYTE!“

    Spanish Tourist Board
  • „With COMMUNIGAYTE, we have found an agency that develops creative ideas and projects with tremendous enthusiasm — and reliably and professionally brings them to life. We highly value the personal atmosphere, the strong level of commitment and dedication, as well as the agency’s competent implementation. We look forward to further working together with COMMUNIGAYTE.“

    Tourism Northern Territory, Australia
  • „Within a very short period of time, COMMUNIGAYTE developed a strategic and creative Marketing plan, which we decided immediately to implement. What particularly impresses us with COMMUNIGAYTE is their tremendous competence and enthusiasm which one sees consistently in every interaction with them.“

    Turismo Madrid
  • „COMMUNIGAYTE serves as a one-stop contact for our joint marketing efforts to the German-speaking LGBT target group. The agency is quick to accommodate our needs, swift in follow-up and provides the all-important reporting upon completion of the project. A highly professional operation which has our seal of approval!“

    Visit Orlando & Visit St. Petersburg/Clearwater
  • „The region of Lake Woerthersee, with support from the Carinthia Advertising, the Region of Carinthia and the Community of Poertschach, has hosted the international PINK LAKE Festival on Lake Woerthersee, Austria for the past eight years. From the inception of this event, we worked closely with COMMUNIGAYTE — and it has functioned brilliantly! Through the fantastic teamwork and COMMUNIGAYTE’s effective Community marketing & media plans, PINK LAKE has established itself as a ”guiding light in the heaven of LGBT events.” We are already happy about our to continued collaboration with Jeff and Michael, as well as their entire team!“

    Woerthersee Tourismus GmbH
  • „Straight forward communication, consumer relevant and cost-efficient concepts, constructive and goal oriented meetings, flexibility and creative, customer tailored solutions – all of this must be offered by a strong agency. COMMUNIGAYTE has fulfilled all of this 100% in our work together; and has furthermore consistently impressed us with their high commitment and a consistently positive, pleasant and professional work atmosphere.“

    Accor Hotels
  • „We are very pleased to introduce our Air France brand to target marketing. From our initial discussions, the COMMUNIGAYTE team has been creative and bursting with ideas on how to move forward, whilst respecting our corporate brand values and taking our input into consideration. Discussions have been open, honest and have taken place with a lot of fun and laughter which makes working with them very enjoyable! We look forward to working together for many years to come!“

    Air France
  • „We can recommend COMMUNIGAYTE to everyone who would like to conduct target marketing. The agency works completely professionally. COMMUNIGAYTE’s clients’ needs always stand in the foreground – achieving the best possible reach and quality (of the marketing and media plans) within the allocated budget. And working with COMMUNIGAYTE is simply fun, as both Managing Directors are very likable, experienced, bright, friendly and easy to work with.“

    AVIS Rental Car
  • „We had never even considered doing LGBT Marketing in Europe. But after meeting COMMUNIGAYTE and reviewing their compelling market research and presentation, it was obvious we needed to do so. We are very pleased with COMMUNIGAYTE’s work, particularly the beautiful creative they developed in line with our new Corporate Identity. We enjoy working with COMMUNIGAYTE very much.“

    Bangkok Airways
  • „Incredibly smart and creative -- and a literal dynamo of positive energy. Any client is lucky to be able to work with COMMUNIGAYTE!“

    Baronetti Naturstein GmbH
  • „COMMUNIGAYTE is totally on the ball and on top of everything! Finally a real full-service agency for target marketing, which offers „one stop shopping”: market research, competent marketing plan development, media consultation and planning, as well as dynamite creative!“

    Curaçao Tourist Board
  • „From the outset, COMMUNIGAYTE was the perfect partner for Czech Airlines. 'Tailor made' is here the magic, operative word: They bring solutions (rather than problems), offer individual and creative strategy development, as well as a personal client service which is completely unmatched by others. In short: COMMUNIGAYTE is remarkable on all fronts!“

    Czech Airlines
  • „When Delta Air Lines identified the need to engage in a meaningful marketing activity to reach the LGBT Community, we could have not picked a better agency to look after our interests. From the first meeting it was clear that the team consists of marketing gurus, who command the drive and desire to put forward ideas that are in keeping with our brand and fully on strategy and within budget. It is an absolute pleasure to work with individuals who are on top of their game and who fully leverage all opportunities to maximize impact and exposure for their clients. Above all, COMMUNIGAYTE displays an abundance of joy and enthusiasm that is infectious.“

    Delta Air Lines
  • „COMMUNIGAYTE is smart, creative, professonal....and downright fun! COMMUNIGAYTE treats my business as it were their own, and we enjoy working with them very much.“

    Der Gepflegte Mann
  • „COMMUNIGAYTE convinced us from the outset (to pursue target marketing) with well founded knowledge and expert consultation. We particularly value the open, cordial and engaging working style of the Managing Directors, Michael Drescher and Jeffrey Wahl.“

    ELVIA Reiseversicherungs-Gesellschaft AG
  • „Breakthrough creative, excellent strategic planning and always going the extra mile......need we say more?“

    Herr der Schuhe
  • „COMMUNIGAYTE supplied first-class answers and well balanced concepts to our question, "How and where do we best reach LGBT consumers?” They support and consult on a highly professional level and the result of our work together garnered Icelandair the first prize for the best print ad worldwide, in the IGLTA’s annual „Excellence in Travel Award”. We particularly appreciate the high level of commitment from COMMUNIGAYTE, who always goes the extra mile us. Also the integration of the target marketing campaign into our total marketing concept was very well done and successful.“

    Icelandair
  • „Creative, highly motivated and absolutely reliable – we truly value these strengths of COMMUNIGAYTE. They are a professional partner for all clients who are interested in conducting target marketing.“

    KLM Royal Dutch Airlines
  • „COMMUNIGAYTE is truly a remarkable agency! From their outstanding market research and strategic planning, to stellar media planning and creative development, they clearly surpass our expectations on all fronts. We recommend COMMUNIGAYTE highly to all businesses who want to pursue target marketing.“

    La Réunion Tourist Board
  • „Within the first 5 minutes of meeting COMMUNIGAYTE, we realized their Managing Directors, Jeff Wahl and Michael Drescher, have combined almost 40 years of international marketing experience with Blue Chip Brands, including Pharmaceutical and Medical Products. This agency is totally buttoned up and consistently earns a grade of A+!!“

    Pall GmbH
  • „COMMUNIGAYTE is an excellent agency that comes up with proactive recommendations to promote Philadelphia, and who thoroughly understands the USA and European markets. We enjoy working with them.“

    Philadelphia Tourist Board
  • „This agency is a bundle of energy who develops powerful plans and fantastic creative! COMMUNIGAYTE gets a consistent 2 thumbs up from Renokon!“

    Renokon Neues Wohnen
  • „COMMUNIGAYTE has a tremendous passion for their work which we see consistently in each and every interaction with them. COMMUNIGAYTE has a wealth of experience, is highy motivated and delivers outstanding creative and marketing plan solutions. COMMUNIGAYTE also consistently delivers what they promise. Net, it is always pleasure working with COMMUNIGAYTE and I recommend them highly to other CVB’s and Brands considering target Marketing in Europe.“

    South Australia Tourism Board
  • „As a regular client of COMMNIGAYTE, the Spanish Tourist Board has been consistently pleased with its work for several years now. As a full-service agency, COMMUNIGAYTE consistently meets our needs to ensure we have strategic, creative, effective and efficient LGBT German Marketing Plans which meet our business goals. And their competent and very pleasant ”can do” attitude always makes it a pleasure working with COMMUNIGAYTE!“

    Spanish Tourist Board
  • „With COMMUNIGAYTE, we have found an agency that develops creative ideas and projects with tremendous enthusiasm — and reliably and professionally brings them to life. We highly value the personal atmosphere, the strong level of commitment and dedication, as well as the agency’s competent implementation. We look forward to further working together with COMMUNIGAYTE.“

    Tourism Northern Territory, Australia
  • „Within a very short period of time, COMMUNIGAYTE developed a strategic and creative Marketing plan, which we decided immediately to implement. What particularly impresses us with COMMUNIGAYTE is their tremendous competence and enthusiasm which one sees consistently in every interaction with them.“

    Turismo Madrid
  • „COMMUNIGAYTE serves as a one-stop contact for our joint marketing efforts to the German-speaking LGBT target group. The agency is quick to accommodate our needs, swift in follow-up and provides the all-important reporting upon completion of the project. A highly professional operation which has our seal of approval!“

    Visit Orlando & Visit St. Petersburg/Clearwater
  • „The region of Lake Woerthersee, with support from the Carinthia Advertising, the Region of Carinthia and the Community of Poertschach, has hosted the international PINK LAKE Festival on Lake Woerthersee, Austria for the past eight years. From the inception of this event, we worked closely with COMMUNIGAYTE — and it has functioned brilliantly! Through the fantastic teamwork and COMMUNIGAYTE’s effective Community marketing & media plans, PINK LAKE has established itself as a ”guiding light in the heaven of LGBT events.” We are already happy about our to continued collaboration with Jeff and Michael, as well as their entire team!“

    Woerthersee Tourismus GmbH

About us

Management

Founded in 2006, COMMUNIGAYTE is run by two senior, experienced Marketing and Communication professionals.

Michael Drescher is the founder, Managing Director and Executive Creative Director of COMMUNIGAYTE. With almost 20 years of prior global/international experience in major Advertising Agencies (eg. Saatchi and Saatchi, J. Walter Thompson, etc.), Michael has worked with over 100 Blue Chip Clients including Vodafone, Nestle, Kraft Foods, Hilton Hotels, Procter & Gamble, Unilever, Mazda, Rolex, DeBeers, Warner-Lambert, Wilkinson-Sword...to name just a few.
Jeffrey Wahl is the co-founder and Managing Director of COMMUNIGAYTE, serving as Head of Strategic Planning, Market Research, Marketing, Media and Finance. With almost 20 years of prior global/international experience in senior marketing positions for Blue Chip Companies, like Procter & Gamble, Gillette and McDonald’s, Jeff has a proven track record of building Brands with strategic and innovative marketing plans which achieve strong bottom line results.

Employees

COMMUNIGAYTE has the team our clients require to competently and professionally manage their target marketing activities worldwide. All employees have minimally ten years experience in their particular area of expertise, whether it is strategic planning, market research, creative development, graphic design, copy writing, IT, event marketing, public relations, etc.

Services

COMMUNIGAYTE provides the full palette of agency services our clients require for effective ”one stop shopping“ as they embark upon target marketing efforts, including Market Research, Strategic Planning, Marketing and Media Plan development and execution, Creative Development, Social Marketing, Public Relations and/or Event Development and Promotion.

Cost-Efficiency

COMMUNIGAYTE can deliver the marketing solutions our clients require in a cost-efficient manner, as we intentionally do not have the enormous overhead costs often found in large network agencies.

Contact

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